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Conventional Cosmetics

In conventional cosmetics, all carefully tested and therefore authorised cosmetic ingredients can be used that are required for the respective product and its effect and safety.

This means that we as cosmetics developers have full access to all natural and synthetic substances, oils, preservatives, perfume oils, emulsifiers and other ingredients. Synthetic substances have been designed for a specific purpose and therefore offer the best possible performance. Naturally, they determine which of them should be used and which should not.


  • Best possible performance of the product
  • Best realisation of the ideas
  • Wide variety of possible ingredients
  • Highest level of product safety
  • Faster development
  • More cost-effective
  • Better availability
  • Constant quality


  • Many substances that are avoided by consumers are permitted, e.g.:
  • Petrochemical substances such as paraffins, silicones, parabens, PEGs (polyethylene glycols), petrolatum
  • Synthetic UV filters, fragrances and colourants
  • synthetic preservatives
  • Microplastics

Which ingredients in cosmetics are rated as critical varies over the years. With wider use in the market, knowledge about the substances also increases and so many substances are regularly re-evaluated by the legislator based on new study results.

Advantages of conventional cosmetics

  • The ingredients lie on the skin or are absorbed deep into the skin layers, which achieves a rapid effect

  • Due to the mineral oil base, the products are cheap to produce and can therefore also be sold at a favourable price

Even if mineral oil-based raw materials as well as synthetic UV filters, colourants and fragrances may be used, many conventional products contain very good and effective ingredients that can care for and improve the skin. What is important here is the overall composition of the product formulation.

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